Aug 14, 2015· Yep–another High Impact color. Chrysler ruled the roost when it came to factory colors in the 1970s. Plum Crazy made purple a viable color option for Challengers, Chargers, Barracuda, Coronets, Darts, and other Mopars in 1970 and ’71. It is THE iconic muscle car color from Detroit’s hey-day. And now it’s been resurrected again.